IMI mandarin orange juice [Musashikosugi Tokyu Square]
100% straight juice made with Iyokan from Ehime Prefecture.
In citrus cultivation, it is said that about 30% of the harvested amount is discarded. However, many of them have no problem with the taste because of their size, color, appearance, etc.
Mottainai COCOROFARM Co., Ltd. launched the project "IMI" to contribute to the reduction of food loss in agriculture and open up a sustainable future for agriculture.
As the first step, Iyokan 100% straight juice "IMI" was born, which was processed from citrus fruits that were planned to be discarded.